2. Bye-bye, kiosks
Since its launch in 2012, Honeygrow has become known for its kiosk-style ordering. Minigrow ditches kiosks for two reasons, Rosenberg says. First, they’re expensive. “Kiosks are awesome. I love them. They’re cool,” he says. “But they’re a big capital investment.” Second, Minigrow, with its limited SKUs, can serve more lunch customers with face-to-face ordering rather than with tablets, he says.