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Freshii taps techie diners for creative ideas

Is opening a restaurant in an entrepreneurial hub the best way to solicit operational ideas? The fast-casual, health-minded chain Freshii is about to find out. Its latest Chicago location, which opened in September and sits at the entrance of tech hub 1871, is set up as an incubator of sorts, soliciting solutions within eight categories—spanning menu, disposal, refrigeration, efficiency and seating—from employees of the 325-plus startup companies that set up shop next door. freshii interior

Location: 1871 co-working space in Chicago’s River North neighborhood
Footprint: 1,400 square feet
Sample price: A Ninja Salad with Asian dressing is $6.49

This article appeared in the December issue of Restaurant Business, FSD’s sister publication.

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