Starbucks doesn't just want to wake up the world with caffeine. The company also has made a commitment to promote its socially responsible practices, a commitment that the foodservice management company Bon Appétit shares. These same ideas informed the design and menu at SODO Kitchen, Starbucks new corporate café at its headquarters in Seattle. Rick Stromire, general manager for Bon Appétit at the account, walked FSD through the company's new digs in Seattle.
The café is open for breakfast and lunch and serves about 115 to 150 for breakfast and 750 to 900 people during lunch. Stromire says the team uses Starbucks internal portal, as well as Facebook and Twitter to promote the café to both employees and the general public.