Crunchy Chicken Cheddar Wrap
University of Kansas, Lawrence
Alecia Stultz, assistant director of retail for KU Dining Services, doesn’t quite understand what makes the Crunchy Chicken Cheddar Wrap so popular.
“Basically it is the simplest thing ever,” Stultz says. “It’s breaded chicken tenders, shredded lettuce, tomatoes, a cheddar/Monterrey jack cheese mix and ranch dressing in a jalapeno cheddar wrap. It was part of the original menu when we launched our sandwich concept Brellas in late 2005 or early 2006. It stemmed from trying to create something out of ingredients we already had on hand. It’s been the staple of Brellas every since. To date we have served close to 400,000, more than 60,000 per year.”
The wrap has gained such a following that Stultz says the campus’s franchised Pizza Hut guy was one of its devotees. He needed something quick on his way to the airport, so the department made him a Crunchy Chicken Cheddar Wrap. Now every time he visits campus he has to get one. The Crunchy Chicken Cheddar Wrap’s fame even extended to a campus fundraiser in 2009, when Habitat for Humanity held a 5K run where students had to stop halfway through the race and eat a Crunchy Chicken Cheddar Wrap and then run the rest of the race. Stultz says it was the largest single event fundraiser for that group on campus.
“I think it’s just everything that you love all rolled up into one,” Stultz says. “The flavors just go so well together that when you bite into it you get the best of everything. Plus, it’s handheld so you can take it with you. I think signature items go along with your brand. Anytime you can say, home of the famous Crunchy Chicken Cheddar Wrap, it’s always just really cool for the customers. It creates a following. You’ll get them in to get that item, but it’s also exposing them to everything else we offer.”