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The Big Picture: Menu

In this section: Snack snapshot, beverage snapshot, breakfast participation, breakfast gains, category growth, breakfast all day and cooking from scratch.

Beverage Snapshot

Milk does a body good, and it also helps operators’ bottom line. Milk, at 18%, makes up the highest sales percentage of beverages for non-commercial operators, according to The Big Picture research. Milk’s sales were buoyed in large part by school and LTC/senior living locations. When it comes to beverage sales’ potential in the next two years, bottled water and smoothies rise to the top.

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