Help customers to make the right decision: We really want the healthy choice to be made by the students, so we focus on putting the information out there but not forcing it on them. Our Zoutrition program offers all of the nutritional information for our recipes online, which can also be accessed via a mobile app. The system allows students to build their meals and know what they are consuming. They can also filter by allergen or other dietary needs like vegetarian and vegan meals. The app version of this has been incredibly successful — in August it was downloaded around 6,000 times. We don’t want to put nutrition information too much in their faces because there is some research that shows that can have an adverse effect, such as on students with eating disorders. Everyone has his/her own definition of healthy, so the best we can do is provide education on the basics and then allow them to make their own decisions.
—Michael Wuest, marketing manager, University of Missouri, Columbia