Nov. 12, 2012—Operators say bottled water is the beverage category that has the highest growth potential in the next two years, with 22% of respondents to The Big Picture research pegging this category to increase in sales.
There were differences among markets. Not surprisingly, colleges and B&I locations—along with LTC/senior living—were the least likely to cite this as an area of growth. Many of these locations have started bottled water bans on campus to boost their sustainability measures.
The percentage of operators who expect bottled water to sales to increase in the next two years: