Cindy Frazier
Director of Nutrition Services
Desert Sands Unified School District
La Quinta, Calif.

We thought that breakfast was the best opportunity for growth. We started a breakfast with the principal day, which is done primarily at the elementary schools. The principal picks a day to eat breakfast in the cafeteria and we let the students know. It helps with the principals' visibility, and we have seen increased participation between 20% and 35% on those days.