Gone are the days of ignorant eating. Consumers today are getting smart about their health. When it comes to food, your patrons expect to see healthy choices alongside the not-so-healthy ones. And as they wise-up, it’s important for you—and for your business—to stay abreast of the latest news, information and trends to keep them satisfied and coming back for more.
Consumers' evolving tastes
Beyond having a crystal ball, predicting consumer dining trends is no easy task. While it’s inevitable consumers’ tastes in food change from year to year—keeping the savviest of foodservice professionals on their toes—there have been other dramatic shifts in the industry over the last five to 10 years that demand operators’ attention.
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From MAXWELL HOUSE and GEVALIA to CRYSTAL LIGHT, CAPRI SUN and more, Bev1 brings together the hottest--and coolest--beverage brands your customers love.
Kraft Foodservice cold beverage brands offer something for everyone, with various formats of well-known brands like CRYSTAL LIGHT, CAPRI SUN and MiO.
Savvy operators looking to meet the consumer demand for healthy and mindful menu items need to add another word to the growing list: sustainability. While sustainability isn’t an easy term to define, that can work to an operator’s advantage, allowing for a variety of creative ways to incorporate it into their business.
These days, consumers are not only eating away from home more often, but they’re paying more attention to what they’re eating, a realization that hasn’t gone unnoticed by savvy operators.
Today more than ever, consumers seek elevated experiences when dining away from home, so offering items that generate enthusiasm is crucial in order to effectively compete for share of stomach. Operators can meet the increasing consumer demand for excitement is by giving consumers the power to make menu items their own.
The declining popularity of carbonated soft drinks (CSDs) can spell opportunity for retailers and operators who focus on building a diverse beverage program. By offering healthy alternatives to both diet and regular CSDs, retailers and operators can use beverages to boost profits while still catering to health-conscious consumers.
Learn about Kraft’s innovative business practices, commitment to healthy-living solutions and products that promote sustainability.
Through our free Kraft Works program, we bring you menu ideas and insights, along with business solutions and promotions to impact your profits.
Our culinary team provides recipe development that not only inspires, but meets the specific challenges faced in today’s professional kitchens.
Once you sign up with Kraft Works, you will have access to valuable rebates across our brand portfolio.
CRYSTAL LIGHT Bag-in-Box Will Turn Your Beverage Sales Around
"With a portfolio of high-performing products, unmatched marketing and sales support and innovative programs designed to grow your business, Kraft Foodservice is committed to your long-term success. We offer diverse brands to enhance your menu—plus expertise and resources to help your bottom line."
With Kraft Foodservice, you have a choice of products for virtually every occasion. Powerhouse brands your customers recognize and associate with high quality, including:
- CRYSTAL LIGHT
- MAXWELL HOUSE
- A.1. Steak Sauce
- GREY POUPON Dijon Mustard
- PHILADELPHIA Cream Cheese
At Kraft, we're strongly committed to helping you grow your business. Merchandising tools and equipment services help you run your business smoothly and maximize consumer impact. Kraft Works, which provides menu insights, business building solutions and promotions, and the Kraft Culinary Centre, where our world-class chefs offer recipe development, are first-rate resources for operators serving Kraft brands.
Address: 3 Three Lakes Drive, Northfield, IL 60093