Mondelēz International Foodservice
Welcome to the Category Management Industry Center, sponsored by Mondelēz International, designed to help foodservice operators like you optimize your business. Category Management principles can help you understand your customers better, determine which products and brands appeal to them most and merchandise them the best way. Here you’ll find tips for grooming your product lineup and insights into important trends. Today, more than ever, you need to put the right products in your customers’ hands. Category Management will show you how.
This month's featured article:
Five ways to catapult your snack sales
Operators who follow consumer trends and adhere to other category management best practices are more likely to succeed with snacks, an important business opportunity in today’s growth-challenged foodservice marketplace.
More from FoodService Director:
Understanding new consumer behavior and having the right items available when consumers want them are the category management challenges that operators must meet to build sales across the dayparts.
Flavor pairing is not a mysterious art or science—it’s an everyday activity for anyone who eats, because it’s based on the principle that certain flavors are naturally delightful when consumed together. Succeeding with flavor pairings in a non-commercial dining room or cafeteria is a matter of determining what products consumers want and presenting them in a visible, appealing and accessible way.
The operators who get the most sales lift from merchandising often have one common denominator: they use category management principles to give people what they want when they want it. So how can you incorporate these principles into your own merchandising strategy?
As a nation, America has a huge crush on snacking. The practice of supplementing or replacing ordinary meals with tasty nibbles is a significant business opportunity in all foodservice segments. There is a big payoff waiting for operators who follow a concerted category management approach to understanding snacking behavior and providing the products and brands that consumers seek.
Snack foods account for over 400 billion eating occasions each year. In home or away from home, the average American eats more than 1,000 snack food items throughout the year. Keeping track of the latest trends makes it easy to guarantee that you always have the right snacks in stock to make an impact on your bottom line.
Mondelēz International Foodservice
Mondelēz Global LLC (“Mondelēz Global”) through its Sales Foodservice, formerly a division of Kraft Foods Global, Inc., has been proudly serving the foodservice industry for over 100 years. While the division has evolved, one thing has remained steadfast: our unwavering commitment to quality in everything we do. Our unparalleled portfolio of powerhouse brands, such as OREO, CHIPS AHOY!, RITZ, WHEAT THINS, TRIDENT, STRIDE, DENTYNE, SWEDISH FISH, SOUR PATCH KIDS and HALLS, have proven customer acceptance. Our total offering to foodservice goes far beyond some of America's most recognizable brands – Mondelēz Global Foodservice puts vast resources at the disposal of its customers. We go beyond our brands and offer you a hand with your business. In our free Snacks & Desserts Solutions program, designed to help build your business, we bring you menu ideas and insights, along with real-world business solutions. Pulling from the talent behind our Culinary Center, Snacks & Desserts Solutions provides recipes and product-enhancement charts.