Selling super salad sandwiches

From Hellmann’s®.

Do the old switcheroo, a flip-flop, a reverse handoff or whatever you want to call turning your entrée salads into sandwiches. It’s a logical step in the evolution of your menu. You menu sandwiches; and you menu salads. Why not combine them? Turning your entrée salads into sandwiches gives your customers, both newbies and the Norms to your Cheers, the best of both worlds by increasing menuing options.

There are plenty of other great reasons for the aforementioned switcheroo.

They’re light. In warm-weather months, the more light options you can provide your customers, the better. Summertime is all about keepin’ it light.

They’re portable. For today’s “no-time-to-stop-for-lunch” and “desktop diners,” offering more to-go items on your menu provides more reasons to select your operation.

They’re easy to prepare. Add bread. The end.

They use ingredients you already have on hand. Nothing new to buy. It’s all there in your cooler, ingredients just taunting you to use them. Now you have a reason.

They’re versatile. Chicken is always popular, but if you have turkey on hand, that’s another perfect option. Got shrimp or tuna? They’ll work, too.

OK, so at this point, you’ve bought into the idea that turning your salads into sandwiches is gastronomical genius. Now the question is: Which entrée salads make the best sandwiches? Start with the entrée salads your customers order most. Caesar is a particular favorite – 18% of all salads with proteins are Caesar salads. And the protein used most often on those salads? You guessed it – versatile, economical chicken…used in more than 40% of entrée salads.1

Now comes the fun part of mastering the flip-flop, and your patrons are sure to love the results. Our Grilled Chicken Caesar Flatbread Roll incorporates the classic salad ingredients on a flatbread. This Cobb Salad Sandwich takes the American classic and puts it in an easy-to-eat hand-held form; it’s a great way to use up leftover turkey or chicken breast. And this Greek Salad Pita is tasty enough to be a vegetarian option. All of these sandwiches are made easily - and super delicious - with Hellmann’s® or Best Foods® Dressings. With so many delectable dressing varieties to choose from, you’ll be creating your own “salad sandwiches” in no time – and giving new meaning to salads to go!