2. Unique and unexpected flavors
Consumers are familiar with plain hummus and typically know what flavors they can expect to find alongside it—for instance, feta cheese, tomato, cucumber, pepper, garlic, onion, olive and red pepper are all common flavors associated with hummus, according to Technomic’s MenuMonitor.
Create intrigue by serving hummus with new and unexpected flavors. Try cilantro, which has grown 10.8% year-over-year; curry, which has grown 7.5% year-over-year; or blue cheese, which has grown 5.4%. These flavors, whether blended into the hummus or used as a topping, will keep people coming back to try what’s new and exciting in a familiar favorite. Other trending flavors to consider pairing with hummus include beet, cheddar, Caesar or sumac.