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Away-from-home a.m. eating habits have changed dramatically over the years. Instead of hearty meals, consumers now seek convenient, nutritious breakfast options. Operators who understand this shift in consumer behavior can seize an opportunity to boost sales during the a.m. daypart.
Category Management principles can help you understand your customers better, determine which products and brands appeal to them most and merchandise them the best way. Today, more than ever, you need to put the right products in your customers’ hands.
Consumers today are getting smart about their health, and your patrons expect to see healthy choices alongside the not-so-healthy ones. As they wise-up, it’s important for you—and for your business—to stay abreast of the latest trends to keep them satisfied and coming back for more.
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