Facebook’s strong presence on college campuses
C&U leads segments in social media use.
Facebook is the most widely used social media tool for universities, which is appropriate considering the application was created first as a device only for college students. Universities are the only segment in which the majority of operators report using social media to market their foodservice operation.
The percentage of operators who do not use social media to market the foodservice program:
The social media tools college foodservice operators use include: