5 at 5

Sean Favreau
Director of Dining Services, Aramark
Brandeis University
Waltham, Mass.

We offer a “5 at 5” menu: five dishes that cost $5, such as a grilled cheese sandwich, tuna melt, mac and cheese and “Deis dip”—spinach dip with nachos. Student wanted an affordable meal equivalent to their board meal plan.  We created the “5 at 5” menu to increase sales and customer satisfaction.