Christina LeMin, senior marketing specialist for Government Services at Sodexo, boosted sales during the recession by bringing a creative and innovative approach, such as implementing a “candy” store with sweet, salty, energy and healthy snacks.
Ann Vogel, vice president of operations for Sodexo, says: Christina boosted sales during the recession by bringing a creative and innovative approach, such as implementing a “candy” store with sweet, salty, energy and healthy snacks. Christina created the “wow” wheel, which provides consumers a chance to win promotional incentives at our grand opening celebrations, driving sales and participation.
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Sodexo provides us with a very robust program in terms of promotions, wellness and sustainability, but sometimes our clientele need something more customized to current trends. So I am proud that I’ve been able to take Sodexo programs and either take them to the next level or customize them to make them even more what our customers are looking for.
I would say my adaptability to change or an acceptance to change. Because we are so reliant on these current trends, we may have to shift gears from one priority to the next pretty quickly.
Not to take things personally. Or realize that if I’m receiving some constructive criticism, it is not from lack of effort on my end, it’s just from a sense of needing redirection on what I’m doing.
I think it’s trying to take those current trends and utilizing the resources we have but still taking our programs to the next level. So really developing those programs based on what they are requesting, even when some of our resources may be limited. It’s a lot of trying to be creative and thinking outside the box to give our clients what they are looking for.
I create a lot of programs, so to see them come out in our cafés and to see all the work and marketing efforts I’ve done in print and in product available to our customers and then seeing they are energized by it is great.
I want to entertain getting my master’s degree.
A couple of months ago I was involved in an opening where 50% of the items were sold by weight. Opening day was highly anticipated, and our register scales did not work. We really found how valuable good ol’ calculators were.