July 5—Parkhurst Dining's rebranding initiative is designed to focus on "Authentic Culinary Experiences," according to a company press release. The foodservice management company also dropped Services from its name and unveiled a new logo.
According to Jeff Broadhurst, CEO and president of Eat’n Park Hospitality Group, “We wanted our new look to personify our continued commitment to outstanding dining services and that our partnerships are at the center of everything we do.”
Parkhurst says the new brand position "drives the sincerity we have about preparing authentic food and providing exceptional hospitality. From the fresh, local and scratch foods our chefs are passionate about preparing, to the exceptional service and personal relationships we embrace with those we serve, our goal is to enrich the lives of guests through memorable dining experiences each and every day."
Parkhurst Dining is a member of Eat'n Park Hospitality Group.