March 10—Metz & Associates, a Dallas, Penn.-based dining and environmental management company, will now operate under the name Metz Culinary Management. The announcement was made at a recent Metz managers conference.
“After 17 years of operating under the name of Metz & Associates, Ltd., we felt it was time for a change to better depict our way of defining the industry, as well as our future progress,” said Jeffrey Metz, president and CEO. “This carefully thought-out branding process utilized internal and external perspectives, competitive analysis and brainstorming within the company and with outside consultants. The Metz name was already recognized by our current customer base and new client prospects; our name change reflects food service and hospitality.”
A new logo also was announced at the conference. It illustrates a chef-driven approach to foodservice. The logo, which shows the “enthusiasm and energy of the chef’s pose—serving a distinct ‘M’ that says ‘Metz Served Here’—demonstrates how the company works for its customers,” according to a company press release.
To check out the new branding, visit metzculinary.com