Menu Strategies

Best practices for creating innovative menus and signature dishes
fair food

As this year’s local fair season kicks into full gear, here are six of the cleverest menu ideas we’ve spotted. 

Many international cuisines offer their take on the dumpling, each boasting its own particular spin.

college students meals

Gen Z dominates college campuses these days, and they are tired of some of the same-old offerings. Here’s what menu items they’re increasingly interested in ordering—and...

small dessert table

Scaled-down sweets fill diners’ desire for variety. 

leafs lettuce

Four factors behind a successful, in-house blend.

palomar exterior

Here's how San Diego's Palomar Health plans to transform its menus to be 60% plant-based by this summer.

froot loops cereal

Here’s how operators are thinking outside the box when it comes to hot and cold cereals.

kfc space center sandwich

The list of limited-service chains betting on upgraded chicken sandwiches has grown again, suggesting the spotlight has shifted from better burgers to a better bird.

checkers rallys fries

Restaurantgoers reveal which chains’ french fries are most likely to spark cravings.

How FSDs are building off diners’ perceptions of flavor and health to create winning dishes.

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