High margins and relative ease of execution traditionally have made non-alcoholic beverages a strong profit center for restaurants. But to grow sales, it’s become increasingly important to offer a menu mix that appeals to younger customers, according to Technomic’s 2016 Beverage Consumer Trend Report.
Of the 1,500 consumers surveyed, the report found that respondents in the 18-34 age group purchase drinks away from home four times a week (compared to three times a week for older consumers) and have more discerning, adventurous tastes. Here are six ways to snag their attention.