The familiar is losing favor
Preference is decreasing for some familiar burger components, including beef patties, onions, cheddar and Swiss cheeses, ketchup, mustard, and sesame seed and kaiser rolls. Consumers may be looking for less-traditional elements, as items are trending up such as nonbeef burger patties—including turkey, stuffed burgers, pork and veggie—and less-conventional toppings like fried eggs and avocado spread or guacamole.