2. Write a really, really good job description
A job description should be very specific and give applicants a feel for what the job is really like. “If it’s a tough job, you need to explain that it can be really hard and help candidates understand the reality,” Cooper says.
Looking at existing roles can help with developing new job descriptions. When writing the description for the assistant director role, the department looked at Cooper’s responsibilities as well as her district managers’ duties, and determined that the role would fall halfway between the two.