Utah State University takes on wedding catering

The theme "Meet Here, Fell in Love Here, Celebrate Here" will be the catering's marketing strategy for 2014.

LOGAN, Utah—Helping the students and staff of USU have memorable wedding celebrations is at the center of University Catering’s marketing push for 2014.

“We want to provide them with a nice wedding opportunity, … one that exudes elegance without being expensive,” said Alan Andersen, executive director of Dining Services.

The theme “Meet Here, Fell in Love Here, Celebrate Here” has been promoted by University Catering since in January. It will be the center of Catering’s marketing strategy for 2014, a strategy that includes everything from fliers to advertisements in newspapers and on buses.

One such advertisement was the display in the window of the Campus Store that was up until the beginning of this week. Already, University Catering has seen interest in the service due to the placement of the display, Andersen said.

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