Study: Cereals' improved health not reflected in advertising

Spending for unhealthy cereals marketing to children increased by more than 30%

July 10—While U.S. food companies are making healthier breakfast cereals for children, they're also aiming more ads for their unhealthiest products at kids, according to a report issued on Friday.

The "Cereal Facts" study from Yale University's Rudd Center for Food Policy & Obesity offers an outside assessment of the industry's actions and comes amid rising alarm over diet-related health costs in the United States, where nearly a third of children are overweight or obese.

Kelly Brownell, director of the Rudd Center, lauded cereal makers for changing their recipes to boost fiber and whole grain content while reducing sugar and sodium, but said there was ample room for further improvement.

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The University of Maryland will begin offering weekly specials at all of its dining halls this semester, The Diamond Back reports.

The weekday specials will allow Dining Services to offer past menu items that students miss as well as new dishes students have been requesting, according to a spokesperson.

Students can find out which specials are being offered each week via dining hall table tents as well as through Dining Services’ social media. During select weeks, the specials may reflect a particular theme, such as Taste of the South.

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