Sodexo partners with Guy Fieri for college campus concept
Guy Fieri On Campus will be a retail dining concept offering Fieri’s signature flavors.
Aug. 21—Sodexo has partnered with Food Network star Guy Fieri to launch a retail concept on college campuses based on Fieri’s signature cuisine.
Fieri worked with Sodexo to create Guy Fieri On Campus(GFOC), a retail dining concept that will feature his “unique culinary style with hints of Italian, Asian and Mexican flavors—the kind of food featured regularly on the TV host’s shows and in his restaurants, Tex Wasabi’s and Johnny Garlic’s,” according to a press release.
Sodexo will open at least 15 GFOC locations in the next five years. The first GFOC will open this fall at Montclair State University in New Jersey.
“I'm totally psyched about Guy Fieri On Campus. This is my style, my recipes and what I wish I could have had when I was in college," Fieri said in the press release. "I've definitely learned a lot about what people like to eat in my travels across the country, so you know this food is going to be on point.”
GFOC’s menu will include a selection of sandwiches, pasta, tacos, quesadillas, rice bowls, salads, soups and burritos. The concept will also offer appetizers, sides and snacks including Guy’s famous Vegas Fries, which were inspired by Fieri’s own college days and feature extra crispy fries tossed in buffalo sauce and served with a side of bleu cheese.
“Sodexo creates exceptional student experiences and this partnership with Guy Fieri is another example of the exciting innovations we bring to campus,” Tom Post, president of Sodexo Education-Campus, said in the release “Much like our other branded dining concepts, Guy Fieri On Campus was designed to create a fun and relaxing spot on campus for students to enjoy great food while letting their hair down or in this case spiking it up!”