School food marketing sees changes from new rules

Starting July 1, the U.S. Department of Agriculture rules to phase out unhealthy foods will go into effect.

WASHINGTON, D.C.—A school is no longer a place for selling cupcakes and soda.

New rules from the U.S. Department of Agriculture will phase out unhealthy foods in schools starting July 1. In a further effort to keep visions of dancing candy bars and cups of soda out of students’ heads, at least during the school day, the agency and the White House on Tuesday announced a proposal to phase out advertising of those foods at schools, too.

About 90 percent of food marketing in schools is for beverages, according to the Associated Press. Under the proposal there would be no more Coca-Cola (KO)-sponsored scoreboards at high school football games, for instance, nor vending machines, menu boards, or posters touting products that fall short of the standards. The soda company could continue to promote those drinks that meet the standards, such as Dasani water and Diet Coke.