Morrison Healthcare and Crothall Healthcare get a brand makeover
Both Compass Group companies will receive new chef coats and uniforms, websites and marketing materials, where needed.
Jan. 15—Morrison Healthcare and Crothall Healthcare unveiled new logos and word marks as part of a combined brand refresh. The streamlined looks for both Compass Group companies are similar in design to show their close alignment and seamless approach to providing hospital and health system clients with specialized food, nutrition and support services. The new marks also line up the two companies more closely within the global Compass Group brand while symbolizing the globalization of Healthcare.
"Our brand refresh is a natural next step designed to bridge the new direction of our company with our legacy of providing superior food and nutrition services, as well as exceptional patient, caregiver and customer experiences," said Morrison Healthcare Chief Executive officer Tim Pierce. "Morrison and Crothall are experts in food, nutrition and support services. We have always worked together as sister sectors within Compass Group and are now leading clients in the direction of joint services by leveraging the strength of our specialization and expertise, side-by-side under the Compass global brand."