Manufacturer brings healthier pizzas to schools
Domino's Smart Slice is making an appearance on more than 3,000 lunchrooms in 38 states.
Given the current uproar over new federal rules aimed at getting schoolchildren to eat more healthfully, you might think fast food was an endangered species on the cafeteria line. But Domino’s is delivering a pizza it calls the Smart Slice to more than 3,000 lunchrooms in 38 states, up from 3 states in 2010. And one force driving those sales is the new rules themselves. These pies contain fewer of the worrisome ingredients found in regular pizzas. But they also give the students a hefty dose of marketing for the Domino’s brand, and many other companies are following the same path to the lunchroom.