Convenience continues to trump fresh, survey says

Research from Rabobank suggests that market and mispercetions are pushing convenience foods' purchase.

Creative marketing and the convenience of processed foods is ousting fresh fruits and vegetables from diets in Western Europe and the United States, according to new research from Rabobank.

The market researcher surmises that the perception that fresh produce is more expensive than processed foods is also contributing to the drop, despite evidence that prices of fresh fruits and vegetables actually increased less than those of processed items in a five-year period between 2006 and 2011.

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Students at the University of Michigan in Ann Arbor will be served student-grown produce from the campus farm at dining halls this fall, M Live reports.

The dining team received its first batch of produce from UM’s on-campus farm in June, after students received the proper USDA certification to grow, harvest and deliver food to campus dining halls. In order to figure out what produce is needed, students communicate with the dining department weekly, and Michigan Dining purchases items accordingly.

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