Company hopes to increase healthful options for schools

Sales at Red Rabbit, a meal preparation and delivery company, are expected to reach $10 million next year.

July 18 — If Rhys Powell gets his way, every student in America will be eating freshly prepared, nutritious meals and snacks — and his company, Harlem-based Red Rabbit, will be doing a lot of the serving.

Red Rabbit's already making some big leaps in that direction. Launched in 2005, Powell's startup is quickly becoming a force in the healthy food for kids biz.

This coming school year, Red Rabbit will be preparing and delivering 20,000 meals a day to students in more than 100 private and charter schools in the New York area.

That means many children from low-income communities will be munching on healthy items like mango yogurt parfaits and fresh fish, instead of chicken nuggets and frozen pizza.