Catchy names sell veggies, study finds
Research showed creative menuing increased vegetable participation.
Sept. 18—Catchy names can prompt kids to eat more veggies, new Cornell University research has found. Think menuing "X-ray Vision Carrots" instead of simply carrots.
The first part of the study involved 147 students, ages 8 to 11 years old, from five different schools. For three days in a row, carrots were added to the schools' lunch menu, but on the second day, the carrots were served as either "X-ray Vision Carrots" or "Food of the Day."
The different names did not change the amount of carrots the students put on their plates. But the kids ate 66 percent of the "X-ray vision carrots," compared with 32 percent of "Food of the Day" carrots and 35 percent of unnamed carrots, according to a statement from Cornell.