Aramark introduces burger concept
Sept. 25—Aramark recently launched Burger Studio, a concept created specifically for colleges students.
Burger Studio uses electronic touch-screen ordering kiosks that help students design their own made-to-order burger. Students can choose from an Angus, chicken or veggie burger customized with more than 30 toppings, cheeses and sauces. The kiosks present the choices and then build the sandwich on the kiosk screen. The first Burger Studio locations are opening this fall at the University of Delaware, the University of Hartford, Middle Tennessee State University, Missouri Western State University and Springfield College. Additional locations are planned to open early next year.
“Our goal is to inspire students’ creativity and individuality,” Karen Parker, associate vice president of marketing, said in a press release. “Burger Studio allows students to create a customized meal they want, using touch-screen technology that is already part of their everyday life.”
Students from the more than 600 colleges and universities where Aramark provides foodservice helped create Burger Studio, including the concept, design, name, use of technology and staff uniforms. Aramark conducted on-line focus groups and sponsored chat rooms to capture student feedback about all elements of the brand, from conception to final delivery. The name was chosen from more than 1,200 entries submitted in an online contest. Student taste testers reviewed all menu items under consideration to ensure that the type of burger, fries and buns would appeal to students.
All Burger Studios are designed using sustainably-sourced materials and energy efficient equipment, including countertops made from bamboo; biodegradable packaging made from 100% recycled materials; and takeout bags made with non-chlorinated pulp.