When we want to develop new content for the menus, it is helpful to use one of our action stations to try out new recipes and get customer feedback and reactions. We display signage that provides information about the dish we are making. We get some really great feedback about the perceived authenticity, flavor profiles, item acceptability and even what condiments they would like to see offered.
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Test stations for customer feedback
Aug. 10, 2015Julie StaplesRecipe Development ChefNorth Carolina State UniversityRaleigh, NC
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