One of our new concepts, YumMarket, is a play off our YumPower brand that we have out in the community. We use YumPower in K-12 schools, and there’s a kiosk in a nearby minor league ballpark. We feature only better-for-you choices, such as fresh-made pizzas, sandwiches and healthy grain salads. We want people to know we are taking care of people here the same way we are in the overall community.
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Reverse concepting: Brand from the inside
Oct. 17, 2016Steve KroekerDirector of Food and Nutrition, SodexoRegions HospitalSt. Paul, MN
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