Positive pricing

Published in Healthcare Spotlight

Patti Oliver
Director of Food and Nutrition
Ronald Reagan UCLA Medical Center
Los Angeles, CA

In order to encourage customers to eat more healthfully, we reduced the price of our salad bar to $4.99 per pound, from $6.99. At the same time, we increased the price of sodas. The result has been a marked increase in salad bar usage and a slight decline in soda purchases.

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