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Positive pricing

Jul. 14, 2014

In order to encourage customers to eat more healthfully, we reduced the price of our salad bar to $4.99 per pound, from $6.99. At the same time, we increased the price of sodas. The result has been a marked increase in salad bar usage and a slight decline in soda purchases.

Patti OliverDirector of Food and NutritionRonald Reagan UCLA Medical CenterLos Angeles, CA

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costs  health and wellness  purchasing 

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