For a healthy and affordable meal option, we began offering a paleo menu in March. Each meal is served with a protein, two vegetable servings and a bottle of water or iced tea for $7. To capitalize on the menu’s popularity, in May we invited guests to participate in a 30-day Paleo Challenge. After pre-buying 21 paleo meals for $140, challenge registrants were eligible to receive discounts at two local boot camps and their names were entered into a drawing for one year of free meals from us. The challenge menu changed each week and included items such as blackened steak, baked tilapia, sautéed sesame spinach, maple-glazed baby carrots, grilled tomatoes, apple walnut coleslaw, and a watermelon and cucumber mint salad.