Marketing Push

Jeff Denton
Director of Child Nutrition
Ponca City School District
Ponca City, Okla.

The USDA requires we post signage showing the choices and food groups. All materials available were using MyPlate. We replaced the plate with a photo of our tray. We focused on “Build Your Own Tray,” rather than MyPlate. Because we offer so many choices for every age group, it was important to promote building a tray of what students want, rather than telling them what they have to take.

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