Less is More

Margaret Empie
Director of Dining Services
Wartburg College
Waverly, IA

Even though we have huge menus customers keep asking for more variety. Over time, we removed items from the menu so they are not offered daily and therefore are not perceived as the “same old thing.” Pizza, for example, is always considered pizza, regardless of the kind. So in the end more items are rotated and there is less daily duplication. 

Idea Category: 
 
Steal This Idea