Form Relationships

Jennifer Gilmore
Director of Marketing & Communications
North Carolina State University
Raleigh, N.C.

Taking time to get to know our student leaders has paid off dividends in the past year. When student leaders created a Facebook page for NC State students, they invited us to answer questions put forth by their participants, which now numbers around 5,000. Not only has it given us insight into student concerns, but it’s also positioned us as an organization that cares about their opinions. 

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