We ran a Facebook contest in conjunction with our Low Carbon Diet. We asked customers to submit a picture of a low-carbon meal they had at one of our cafés along with a description of what made it a good choice environmentally. After a month we held a drawing from accurate entries and awarded the winner the choice of a private dinner or cooking lessons.
Bonnie Azab PowellDirector of CommunicationsBon Appétit Management Co.Palo Alto, CA
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