Ken Toong
Executive Director
University of Massachusetts
Amherst, Mass.
We held an “I Heart the DC” essay contest. We wanted to build excitement, create Web traffic, hear our customers’ most enjoyable experiences in the Dining Commons and market UMass Dining through student testimonials. We chose a winner based on originality, passion, thoughtful comments and personal experience. All participants received an “I Heart the DC” T-shirt.
,
Submit your idea