Holly Von Seggern
Director of Marketing
Whitsons Culinary Group
Islandia, N.Y.
To kick off our Idaho Potato promotion, we had contests in 82 of our locations for the best-dressed potato, in which our customers dressed up a potato in some theme. Some of the entries were a beach bum, a scarecrow and a fairy. We gave out prizes to the winners, and it created momentum for a three-month promotion to increase sales.
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