Dress a Potato

Holly Van Seggern, My Other Passion, Whitsons Culinary Group, Steal This IdeaHolly Von Seggern
Director of Marketing
Whitsons Culinary Group
Islandia, N.Y.

To kick off our Idaho Potato promotion, we had contests in 82 of our locations for the best-dressed potato, in which our customers dressed up a potato in some theme. Some of the entries were a beach bum, a scarecrow and a fairy. We gave out prizes to the winners, and it created momentum for a three-month promotion to increase sales.

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