Steal This Idea

DJ Sammie

We launched a program called DJ Sammie. Customers work with me to create their own sandwich (or Sammie). Each Sammie gets its own customer-created playlist, which plays for lunch guests in the café. We make posters in the style of old rock flyers to advertise the sandwich and its music. It’s a great way to encourage
creativity among customers.

Lisa KurthChef Manager (Bon Appétit)TBWA\Chiat\DayLos Angeles,

Submit your idea

Multimedia

Trending

More from our partners