Third Annual "The Best"

Traditional Marketing

Idea to attract new business
We implemented a late-night pizza and wing delivery service, South West Express. The operation is open until 2 a.m. Sunday through Thursday and 4 a.m. on Friday and Saturday. When the dining commons closes for the evening South West Express opens—using the same kitchen for retail operations. Express is a drop-off disposable catering service with no associated service charges or fees. The concept positions UMass Dining to compete with commercial operations such as Panera.
—Garett DiStefano, director of residential dining, University of Massachusetts, Amherst, Mass.

The Best, California CheeseMarketing campaign I’ve ever seen
The Real California Cheese campaign always brings a smile and often an outright laugh to me. The named, happy cows, the whimsical captions and stories and the pride in the products [stick with you].
—Melissa Miller, executive chef for Bon Appétit, SAP, Palo Alto, Calif.

Healthy marketing/signage campaign we’ve developed
Sodexo’s Wellness and You and Simply To Go program are great for marketing our fresh offerings. The programs and the signage are great for customers because it forces the buyer to read and uses information that is current and useful to the consumer. The Meatless Monday campaign also is a great component for our healthy line as it educates consumers and promotes healthy eating.
—Stephanie Tanner, general manager for Sodexo, Cumberland Medical Center, Crossville, Tenn.

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Where possible, we make grab-and-go items reimbursable. For example, if we’re serving a fruit and milk smoothie, we let students take a granola bar or other grain component to make it count as a meal.

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Q: Why did you decide to start Unsung Heroes?

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Ideas and Innovation
bolognese sauce

We’re trying to bring scratch cooking to all the elementary schools, but we’re taking it dish by dish. Right now, we satellite a lot of the dishes out. This month we made a Bolognese from scratch, and went to each of the schools to talk to them about the process and see if they could implement it. It helps us find out the hurdles and what they are going to need to make it work.

FSD Resources