Second Annual "The Best..."

Social Media

Twitter promotion I’ve seen
Seattle-based Cupcake Royale was the first cupcake café to open outside of New York City. Founded in 2003, Cupcake Royale grew from one location to five during an enormous economic downturn by building reputation and loyalty through Twitter. [They would] tweet secret specials like Cupcake Happy Hour at a particular location and time. They would closely relate themselves with the local scene by tweeting about special guests in music, pop culture or politics as an excellent PR strategy.
—Storm Hodge, assistant director of food services, University of Washington, Seattle

The Best, Twitter Idea to increase Facebook likes/Twitter followers
Using one of our marketing street team members, we offered a reusable cold cup as a thank you for simply signing up to “like” our Facebook page. The street team visited several locations around campus, armed with a laptop where students could sign up on the spot and receive their cup. We increased our fan base by 250 people over the course of two days.
—David Hill, area manager, University of New Hampshire, Durham, N.H.

Commercial use of social media that I’ve stolen
I love Boston’s Joanne Chang’s Flour Bakery + Café Twitter feeds’ conversational tone. We’ve tried to adopt that personal, ironic, observational, warm and friendly tone with our posts.
—Patti Klos, director of dining and business services, Tufts University, Medford, Mass.

The best non-promotional use of social media
My college-age daughter connected me with pinterest.com. The site advertises it as a virtual pinboard and a method to “organize and share the things you love.” For me, the best part is that it allows you to tell a “story” as opposed to a one-time Twitter post. You can create a pinboard of related topics, ideas or thoughts. You can create separate boards to categorize things like favorite recipes and share it with others.
—Julie Jones, director of food and nutrition, Ohio State University Medical Center, Columbus, Ohio

Facebook promotion I’ve seen: The Cypress-Fairbanks Independent School District posts a picture each day of the meal a nutrition services employee chose to eat that day from one of the district’s schools. It shows great variety of options, including vegetables.
—Melanie Konarik, director of child nutrition, Spring Independent School District, Houston

More From FoodService Director

Industry News & Opinion

Capital School District in Dover, Del., has a new food truck, one that will serve lunch to students during summer break, Delaware State News reports.

The truck will travel through the district every Monday through Thursday over the break and will offer lunch to anyone 18 and under.

The district offers weekly free lunch at the Capital City Farmers Market during the summer; however, school officials hope that the mobility of the food truck will help reach children who are unable to make it to the market, as well as enable staff to provide food that requires more preparation...

Sponsored Content
organic fruits veggies

From WhiteWave Away from Home.

Organic food has gone mainstream in recent years. And consumers of all ages believe organic food is not just healthier—but tastier—than conventional counterparts, according to Technomic’s 2016 Healthy Eating Consumer Trend Report.

No demographic group, however, values organic offerings as highly as those aged 18 to 34.

Nearly two-thirds (65%) of millennials, compared to 44% overall, say they’re more likely to purchase and willing to pay at least slightly more for menu items with organic claims, according to Technomic’s 2016 Healthy...

Industry News & Opinion

Chefs at Washington State University in Pullman, Wash., participated in plant-based food training earlier this month as part of an effort to introduce more vegetarian, vegan and allergen-free dishes on campus, The Daily Evergreen Reports.

Over two days, chefs worked in pairs with plant-based ingredients to create new dishes such as vegan pizza, cauliflower fried rice and vegetable wellington.

Washington State’s dining services said it hopes to expand the presence of plant-based dishes throughout all campus dining halls as student demand rises, noting that items with animal...

Ideas and Innovation
phone bed call sick

We make people call and directly talk to their boss or supervisor if they are reporting an absence for a shift. While it is more cumbersome, it is a conscious decision. We have adapted and implemented electronic methods to obtain efficiencies in just about every other functional area, except for electronic absence reporting systems. The direct supervisor can put more pressure on an employee to show up—especially those with some form of the “Super Bowl plague”—than any electronic system can.

FSD Resources