Second Annual "The Best..."

Social Media

Twitter promotion I’ve seen
Seattle-based Cupcake Royale was the first cupcake café to open outside of New York City. Founded in 2003, Cupcake Royale grew from one location to five during an enormous economic downturn by building reputation and loyalty through Twitter. [They would] tweet secret specials like Cupcake Happy Hour at a particular location and time. They would closely relate themselves with the local scene by tweeting about special guests in music, pop culture or politics as an excellent PR strategy.
—Storm Hodge, assistant director of food services, University of Washington, Seattle

The Best, Twitter Idea to increase Facebook likes/Twitter followers
Using one of our marketing street team members, we offered a reusable cold cup as a thank you for simply signing up to “like” our Facebook page. The street team visited several locations around campus, armed with a laptop where students could sign up on the spot and receive their cup. We increased our fan base by 250 people over the course of two days.
—David Hill, area manager, University of New Hampshire, Durham, N.H.

Commercial use of social media that I’ve stolen
I love Boston’s Joanne Chang’s Flour Bakery + Café Twitter feeds’ conversational tone. We’ve tried to adopt that personal, ironic, observational, warm and friendly tone with our posts.
—Patti Klos, director of dining and business services, Tufts University, Medford, Mass.

The best non-promotional use of social media
My college-age daughter connected me with pinterest.com. The site advertises it as a virtual pinboard and a method to “organize and share the things you love.” For me, the best part is that it allows you to tell a “story” as opposed to a one-time Twitter post. You can create a pinboard of related topics, ideas or thoughts. You can create separate boards to categorize things like favorite recipes and share it with others.
—Julie Jones, director of food and nutrition, Ohio State University Medical Center, Columbus, Ohio

Facebook promotion I’ve seen: The Cypress-Fairbanks Independent School District posts a picture each day of the meal a nutrition services employee chose to eat that day from one of the district’s schools. It shows great variety of options, including vegetables.
—Melanie Konarik, director of child nutrition, Spring Independent School District, Houston

More From FoodService Director

Ideas and Innovation
chefs

We started inviting chefs and FSDs from other districts to come prepare lunch. Through featuring different chefs and chef-inspired meals, I’ve found the students have been looking forward to coming into the cafeteria. They are willing to try new things with crazy names, and to ask for their favorite outside items turned healthy.

Ideas and Innovation
tapas

I’ve created a high school “focus group” to see what future college students will want in terms of foodservice. This year, I called up two now-seniors from the last group to get 10 of their friends together. I also include a sophomore or two so that I always have a contact for next year. Tapas, grain bowls and late-night breakfast all originated from this group.

Ideas and Innovation
making meals

This summer, we teamed up with a church to deliver meals to three housing projects. We brought the meals to the church, and then the church recruited volunteers to deliver the meals to the children. We’ve been very impressed with this new model, and it shows great promise in getting meals to children who otherwise would not be able to leave their housing project.

Industry News & Opinion
sharing love

Having never personally experienced a hurricane, I can only imagine the horrors faced by the millions of people whose lives were affected by Harvey and Irma in late August and early September. It’s a group that comprises uncounted noncommercial operations, including Houston Independent School District, which serves 215,000 students.

But from that tragedy has come one of the most impressive feats of foodservice I’ve seen since coming on board at this magazine, partially spearheaded by Nutrition Officer Betti Wiggins , who only just joined the district. For the entire school year,...

FSD Resources