Second Annual "The Best..."

Social Media

Twitter promotion I’ve seen
Seattle-based Cupcake Royale was the first cupcake café to open outside of New York City. Founded in 2003, Cupcake Royale grew from one location to five during an enormous economic downturn by building reputation and loyalty through Twitter. [They would] tweet secret specials like Cupcake Happy Hour at a particular location and time. They would closely relate themselves with the local scene by tweeting about special guests in music, pop culture or politics as an excellent PR strategy.
—Storm Hodge, assistant director of food services, University of Washington, Seattle

The Best, Twitter Idea to increase Facebook likes/Twitter followers
Using one of our marketing street team members, we offered a reusable cold cup as a thank you for simply signing up to “like” our Facebook page. The street team visited several locations around campus, armed with a laptop where students could sign up on the spot and receive their cup. We increased our fan base by 250 people over the course of two days.
—David Hill, area manager, University of New Hampshire, Durham, N.H.

Commercial use of social media that I’ve stolen
I love Boston’s Joanne Chang’s Flour Bakery + Café Twitter feeds’ conversational tone. We’ve tried to adopt that personal, ironic, observational, warm and friendly tone with our posts.
—Patti Klos, director of dining and business services, Tufts University, Medford, Mass.

The best non-promotional use of social media
My college-age daughter connected me with pinterest.com. The site advertises it as a virtual pinboard and a method to “organize and share the things you love.” For me, the best part is that it allows you to tell a “story” as opposed to a one-time Twitter post. You can create a pinboard of related topics, ideas or thoughts. You can create separate boards to categorize things like favorite recipes and share it with others.
—Julie Jones, director of food and nutrition, Ohio State University Medical Center, Columbus, Ohio

Facebook promotion I’ve seen: The Cypress-Fairbanks Independent School District posts a picture each day of the meal a nutrition services employee chose to eat that day from one of the district’s schools. It shows great variety of options, including vegetables.
—Melanie Konarik, director of child nutrition, Spring Independent School District, Houston

More From FoodService Director

Ideas and Innovation
hybrid worker

Some of our employees can work four 10-hour days. It’s really helped with balance. We’ve also created a lot of hybrid positions, such as a personal services assistant and foodservice worker role. It allows workers to pick up more shifts and cover both positions.

Ideas and Innovation
cheeseburger

We set up an interactive collaboration with our dietetics department where students worked with our culinary team to test how recipes are imagined and produced. One of the recipes they came up with was a barbecue tempeh sandwich, which they believed was a great option for vegan students across campus. We added the sandwich to our On the Go program and then expanded it to our vegan station on campus due to its success.

Ideas and Innovation
salad bowl

We have reorganized our salad bars to not only include the traditional DIY salad ingredients, but also several daily entree salads. Our students requested 32-ounce heavy glass salad bowls that have been wildly popular. The big bowls allow students to load up on their favorite salads and customize with additional ingredients from around the servery. We have seen a significant surge in usage that cuts across all groups, including athletes.

Ideas and Innovation
bleu barn

While undergoing a large-scale expansion that changed a chunk of its layout and added a new building to campus, Bethany crafted its own cafe—a place where residents and guests of the Waupaca, Wis., senior living center could grab a casual bite throughout the day.

Originally dubbed The Barn because of the area’s affinity for farming, the rustic-themed fast casual took over a space earlier occupied by a great room with a small kitchen, and where resident assistants once served meals. (Now that area is squarely in the purview of foodservice and is staffed by members of the dining team...

FSD Resources