Julianne Aiello, director of marketing and sustainable development for Madison, N.J.-based Gourmet Dining, says the Eat Green Give Green Campaign was designed to encourage campus communities to dine healthy by eating salads during the month of March. Each time a student at one of Gourmet Dining’s university accounts purchased a salad, the company donated an ounce of fresh produce to Team Walker, a Jersey City-based organization that provides after-school programs on wellness, with a focus on health and nutrition.
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The number of salads sold during Madison, N.J.-based Gourmet Dining’s Eat Green Give Green Campaign. Julianne Aiello, director of marketing and sustainable development for the company, says the campaign was designed to encourage campus communities to dine healthy by eating salads during the month of March. Each time a student at one of Gourmet Dining’s university accounts purchased a salad, the company donated an ounce of fresh produce to Team Walker, a Jersey City-based organization that provides after-school programs on wellness, with a focus on health and nutrition. Team Walker was the organization chosen by a student vote. To encourage students to choose salads, Aiello created four innovative mixtures, including a Kale Waldorf Salad (kale, apples, celery, walnuts and raisins with apple cider vinaigrette) and a reinvented Caesar (spinach and romaine mix with lemon-marinated grilled chicken, chopped tomatoes, walnuts and a creamy, low-fat Greek yogurt dressing). Gourmet Dining donated 882 pounds of fresh produce to Team Walker.