The value of social media videos

Marketing and training on Snapchat, Instagram and YouTube.

social media icons

Getting likes and shares for Instagram, YouTube and Snapchat videos is cool, but not as important as using those platforms to create a sense of community among diners and staff, says Robert Flynn, new media coordinator for Boston University Dining Services.

“As I scroll through and look at the comments and conversation that’s happening back and forth, I don’t care how many were shared or what the count was,” said Flynn, who develops social content for the university’s Aramark-operated foodservice.

To be effective and garner conversations— and, yes, obtain likes and shares—video for social media has to be visually compelling, succinct, organic and not always about sales or food. Here’s how operators are shooting for success using three different video platforms.

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