The Organic Coup’s to go-focused units feature a simple industrial design that includes cement floors, metal high-top chairs and open kitchens displaying boxes of ingredients and products.
The simple approach extends to the menu: To streamline operations, The Organic Coup offers just three entrees—a fried chicken sandwich, wrap or bowl—all featuring the same shredded veggie mix and choice of housemade sauces. The menu is rounded out by organic popcorn and a selection of organic drinks. With this no-frills approach, units are averaging sales at an annualized rate of $2.2 million, according to a Technomic estimate.